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Narrative

Read  Media Factsheet 14 - Telling Stories: The Media's Use of Narrative  and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  In the movie Train To Busan, the equilibrium is that Seok-woo and his daughter are travelling back home. The disequilibrium is the zombie apocalypse where they are attacked and are trying to reach the safety point Busan. The New equilibrium is when his daughter reaches Busan and is finally safe. 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://youtu.be/49_44FFKZ1M  (Trailer as i cant find full episode) Temporal Market: It is day as seen through the main characters bedroom...
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Sephora Black Beauty Is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora wanted to   celebrating the countless Black traditions and inventions that have propagated the beauty trends we all know and love, this includes  the trends, products and tools in the mainstream beauty sphere and their inherent connection to Black beauty culture. The campaign  traces the history of your favourite beauty trends to their Black roots.  2) What scenes from the advert are highlighted as particularly significant in the articles? The scenes from the advert that are significant is when the  camer a pans over Black women waiting unde...
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Gender, identity and advertising

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He shows that traditional view of a woman as a housewife or low-status worker has been re shown as the feisty, successful 'girl power' icons. On the other hand, There are ideals of hyper masculinity where  toughness,  and emotional silence have been shaken by a new emphasis on men's emotions, leaving them without advice. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He illustrates how media influences us where modern western societies forces people to create their own identity and lifestyle, even if their preferred options are rather obvious and conve...
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