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Representations of women in advertising

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? There is increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly ambiguous. There's is also  growing number of distinctly homosexual images. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Feminists had been articulating the  idea of women having their own plans and careers; but soon after 1945, women were made to feel  guilty by warnings of the 'dangerous consequences to the home'.  Betty Friedan (1963) claims this led  to the creation of the 'feminine mystique': 'the highest value and the o
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Gender, identity and advertising

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He shows that traditional view of a woman as a housewife or low-status worker has been re shown as the feisty, successful 'girl power' icons. On the other hand, There are ideals of hyper masculinity where  toughness,  and emotional silence have been shaken by a new emphasis on men's emotions, leaving them without advice. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He illustrates how media influences us where modern western societies forces people to create their own identity and lifestyle, even if their preferred options are rather obvious and conve
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Ideology

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  Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of  binary opposition  can you suggest from watching this clip? Conservative and liberal values,  hate and Love for Nigel Farage, support and neglect. 2) What  ideologies  are on display in this clip?   Conservative, Liberal, Socialist, Immigration restriction, Social welfare Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. People who have power control ideas and resources while propaganda and the media use TV to distract the masses.
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