Media exam Khaterah

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert uses Todorov's theory of equilibrium, where at the start their is an equilibrium of a peaceful family where a disequilibrium occurred through finds the hidden marmite to a new equilibrium where the marmite found a new home. Levi Straus theory of binary oppositions is illustrates through good vs evil to the family with marmite and love vs hate. Barth's theory of enigma and action codes males the audience question if it tastes good and why people deeply hate it. Finally Propp's theory of characters  communicate the marmite being the damsel in distress getting saved by the hero who are the rescue team from the villains of the family that had hidden the marmite. 2) What persuasive techniques are used by the Marmite advert? There is emotional appeal towards saving the marmite as it is deemed important as family, the slogan of 'hate it' or 'love it' to attra

1)  Introduction to Media: 10 questions 2)  Semiotics blog tasks 3)  Language: Reading an image - media codes 4)  Media consumption audit 5)  Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  January assessment learner response 19)  Representation: Feminist theory 20)  Representing ourselves: Identity in the online age - MM article & Factsheet 21)   Ideology: BBC Question Time analysis and

  Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of  binary opposition  can you suggest from watching this clip? Conservative and liberal values,  hate and Love for Nigel Farage, support and neglect. 2) What  ideologies  are on display in this clip?   Conservative, Liberal, Socialist, Immigration restriction, Social welfare Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. People who have power control ideas and resources while propaganda and the media use TV to distract the masses.

  Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you- We all construct  our own image to create an identity between the person we think we are and the person we want to be seen as. In the  media we are able to see the cultural value and how we represented   ourselves  with social media information on trending lifestyles, fashion choices etc . It shows how easily  we are influenced by the media . I think, therefore I  am,- The wat we perceive  ourselves and presents ourselves is all based on social constructions that helps  shows relationships with different  groups. Identity is formed through our environment . In comparison  to the past, we use to base  our individuality by our success and expectations fr

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Khaterah, a solid in this assessment. In particular, your analysis of the Stormzy poster shows significant analysis skills and strong knowledge of cultural industries. EBI: For Q5,too descriptive of the audience theories but not enough support examples of in-depth debate or validating the theories. Similarly, for Q3 on BBC as an industry-more examples needed. 2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1)The British flag (Union Jack) constructs a meaning of Great Britain, traditional power and the monarchy. Q2)  none Q3)Unique funding model for BBC and Channel 4 means channels don’t need to chase audiences/high ratings and PSB remit means subjects are covered and people are represented that otherwise may be ignored by commercial broadcasters. Q4)Ge

  Read   Playing With The Past: Post-feminism and the Media   ( MM40 , page 64 -   our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? HBO’s Pan Am and Beyoncé’s and music video for ‘Why Don’t You Love Me’, 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Both these texts reinforce typical stereotypes aimed at women and there are strong hints of sexism through actions and clothes. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men. Male Gaze – The gaze referring to Laura Mulvey’s seminal article ‘Visual Pleasure and Narrative Cinema’ which argues th