Media exam Khaterah

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora wanted to   celebrating the countless Black traditions and inventions that have propagated the beauty trends we all know and love, this includes  the trends, products and tools in the mainstream beauty sphere and their inherent connection to Black beauty culture. The campaign  traces the history of your favourite beauty trends to their Black roots.  2) What scenes from the advert are highlighted as particularly significant in the articles? The scenes from the advert that are significant is when the  camer a pans over Black women waiting under dryers as the narrator poses the question, “What is

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  Colonialism  is where European countries claim undiscover land and be able to conquer it first back in their race in the 16th century. 2) Now look at the second page. What is postcolonialism?  Postcolonialism  refers less to a time period and more to a critiquing of a school of thought that came before it. 3) How does Paul Gilroy suggest postcolonialism influences British culture? He suggests that  that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longer being a global superpower, and this had resulted in the desire to st

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s, advertising techniques have changed where  advertising agencies relied less on market research and instead emphasized creative instinct in planning their campaigns. The Score advert exemplifies this approach by portraying a patriarchal dynamic, depicting men as superior and dominant over women. It also reflects the prevailing beliefs of the era regarding colonization, presenting it as a "manly" pursuit and socially accep

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He shows that traditional view of a woman as a housewife or low-status worker has been re shown as the feisty, successful 'girl power' icons. On the other hand, There are ideals of hyper masculinity where  toughness,  and emotional silence have been shaken by a new emphasis on men's emotions, leaving them without advice. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He illustrates how media influences us where modern western societies forces people to create their own identity and lifestyle, even if their preferred options are rather obvious and conve

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? There is increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly ambiguous. There's is also  growing number of distinctly homosexual images. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Feminists had been articulating the  idea of women having their own plans and careers; but soon after 1945, women were made to feel  guilty by warnings of the 'dangerous consequences to the home'.  Betty Friedan (1963) claims this led  to the creation of the 'feminine mystique': 'the highest value and the o

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Khaterah, a brilliant assessment displayed here. lots of relevant media theories mentioned and applied EBI: consider other media advertisements that you can reference how representation are presented 18/20 A 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Q1: 8/8 Q2:10/12 The Carolina Herrera campaign reinforces Liesbet van Zoonen’s ideas regarding the media and patriarchal dominance. Undoubtedly, the female model is presented as a ‘spectacle’ for male pleasure and the positioning of the models and the use of text (‘good girl’ and ‘bad boy’) establishes a male dominance. 3) For  Question 2  on the social and cultural contexts of gender representations, identify  three  p