Media exam Khaterah

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He shows that traditional view of a woman as a housewife or low-status worker has been re shown as the feisty, successful 'girl power' icons. On the other hand, There are ideals of hyper masculinity where  toughness,  and emotional silence have been shaken by a new emphasis on men's emotions, leaving them without advice. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He illustrates how media influences us where modern western societies forces people to create their own identity and lifestyle, even if their preferred options are rather obvious and conve

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? There is increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly ambiguous. There's is also  growing number of distinctly homosexual images. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Feminists had been articulating the  idea of women having their own plans and careers; but soon after 1945, women were made to feel  guilty by warnings of the 'dangerous consequences to the home'.  Betty Friedan (1963) claims this led  to the creation of the 'feminine mystique': 'the highest value and the o

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Khaterah, a brilliant assessment displayed here. lots of relevant media theories mentioned and applied EBI: consider other media advertisements that you can reference how representation are presented 18/20 A 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Q1: 8/8 Q2:10/12 The Carolina Herrera campaign reinforces Liesbet van Zoonen’s ideas regarding the media and patriarchal dominance. Undoubtedly, the female model is presented as a ‘spectacle’ for male pleasure and the positioning of the models and the use of text (‘good girl’ and ‘bad boy’) establishes a male dominance. 3) For  Question 2  on the social and cultural contexts of gender representations, identify  three  p