Media exam Khaterah

  Your Advertising and Marketing index should include the following: 1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora wanted to   celebrating the countless Black traditions and inventions that have propagated the beauty trends we all know and love, this includes  the trends, products and tools in the mainstream beauty sphere and their inherent connection to Black beauty culture. The campaign  traces the history of your favourite beauty trends to their Black roots.  2) What scenes from the advert are highlighted as particularly significant in the articles? The scenes from the advert that are significant is when the  camer a pans over Black women waiting under dryers as the narrator poses the question, “What is

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  Colonialism  is where European countries claim undiscover land and be able to conquer it first back in their race in the 16th century. 2) Now look at the second page. What is postcolonialism?  Postcolonialism  refers less to a time period and more to a critiquing of a school of thought that came before it. 3) How does Paul Gilroy suggest postcolonialism influences British culture? He suggests that  that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longer being a global superpower, and this had resulted in the desire to st

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s, advertising techniques have changed where  advertising agencies relied less on market research and instead emphasized creative instinct in planning their campaigns. The Score advert exemplifies this approach by portraying a patriarchal dynamic, depicting men as superior and dominant over women. It also reflects the prevailing beliefs of the era regarding colonization, presenting it as a "manly" pursuit and socially accep