Audience classification

1) Post the details from your in-class psychographics presentation to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).  


The psychographic group you are researching: Reformers.

Introduce your example couple that represents your group: 

They are friends, step-brothers.

1) Make up their names: 

Tyreek and CJ.

2) Where do they work/study? 

They both study at Oxford and are transfers from Brazil.

3) What do they do in their spare time? 

Work together on graphic designs as they own a brand. they do soft sports like tennis and golf. They also volunteer at orphanages as they are orphans themselves.

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

They read soft news on their phones. Usually read The Times as they used to live in a posh family before being disowned.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

They listen to radio as they value their times and watch Disney plus as they miss they childhood, not picky.

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?

They each own a phone, laptop and tablet, frequently using Wikipedia.

2) Reflect on what you have learned about psychographics. Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I believe I am a explorer as i enjoy the thrill of challenges that block my goal. I also like to gain new experiences and adventure throughout my lifestyle. This can empathise how i am interested in more action packed genres that like to have my own freedom in life. I don't enjoy restriction and the sensation of trying out something different fits me as a person.

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