OSP assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Grade: B, 23/34

WWW: clear analysis of the unseen advert in relation to Halls Reception theory. Clear response to the 25-marker Q-task lots of references to both OSP CSP's.

EBI: more explicit reference from the CSP pages we annotated as a class e.g microsite or thumbnails for The Voice.

2) Read the whole mark scheme for this assessment carefully. Identify three specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

Dominate-Google represented as unthreatening, safe and a natural part of middle-class family life.
Oppositional-Google presenting its smart speaker as a ‘natural’ part of home life will be strongly rejected
by audiences concerned with data, privacy and the power technology companies such as
Google have in modern western societies.
Negotiated-an acceptance of a warm picture of family life

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - validity of theory/narrow range of values and ideologies).

-Taylor Swift’s massive success also reinforces the idea that the cultural industries are built
around a small number of hugely profitable ‘hits’
-The Voice should be successful due to the opportunities that are offered by digital media
and the new media landscape in creating a platform for values and ideologies such as a
strong Black British voice.
-Gilroy would arguably agree with Hesmondhalgh’s view that the cultural industries
promote a narrow set of values and ideologies – ideologies that are dominated by white
voices and a white perspective.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least three well-developed paragraphs in addition to an introduction and conclusion.

Intro
-range of conglomerates-loose money through production 
-reusing stars

Para 1
-Taylor swift argument 2024 with TikTok
-new deal
-endorsed Kamala
-Royal family selfie picture
-Capitalistic ideologies=more money
-mainstream identity
-white people seen as easier to produce for
-most listened to on Spotify
-Para social relationships accelerated through social media where Taylor interacts with fans

Para 2
-The voice target black British
-niche newspaper, created 1982
-celebrates black community
-clay shirky end of audience
-media help make audience active instead of following mainstream culture

Para 3
-Taylor concept reinforces this argument whilst The Voice subverts
-Industries vertically integrated and reuse stars as a way or recognitions
-Swift’s website and social media presence also arguably reinforces dominant capitalist
ideologies in the way everything is used to maximise profit.
- The Voice poor construction of the website and social media presence means it is not the
powerful voice in British media it should be.

Conclusion
-Link back to question and introduction

5) Finally, identify three key areas you plan to revise from the OSP unit before the January mock exams (e.g. CSP elements or media theories) having looked at your feedback from this assessment.

Going over the CSP's sections, learning/memorising theories and practising exam styled questions.

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