Y12 exam - Media Paper 1

Create a new blogpost on your Media Exam blog called 'Media Paper 1 learner response' and work through the following tasks:

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: Khaterah, impressive response for Q2-lots of knowledge + understanding of historical social context of score CSP + unseen product.

EBI: Develop film industry Q response by providing more specific examples appropriate to blinded by the light CSP. ( see indicative context on mark scheme for further guidance).

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory:  The background to the image makes clear link to Switzerland which carries a longstanding reputation for high-quality watches and clocks.

Q2 (unseen text and CSP) additional point/theory/CSP reference: Applying van Zoonen: building on Butler, van Zoonen argues sex role stereotypes are reinforced by the media and this advert emphasises male power, wealth and professional success. 

Q3 (music video) additional point/theory/CSP reference: The final scene of the video in the line dancing hall perhaps suggests cultural conviviality – a postcolonial term describing the harmonious relations between different races that can be found in many communities.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration: Greater control of the production process and lower costs and higher profits 

Definition and benefits of diversification: media company branches out into a different area of the media industries.
For example, many media companies have had to diversify to internet-driven distribution as a result of new and digital media.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.

-New technology has reduced the costs of film production, distribution and marketing due to the rise in digital editing, YouTube and social media.
-Social media posts for the film supported the Black Lives Matter movement which helped tap into the anti-racism narrative in the film.
-New streaming sites such as Netflix and Amazon Prime are increasingly influential players in
the film industry despite their relative youth compared to giants of the entertainment
industry such as Disney.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

I plan to revise Blinded by the lights marketing and distribution on a global scale, definitions of terminologies that help businesses and social and historical context when it comes to our learnt CSP's.

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