Advertising assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

21/29- B

WWW: Khaterah, really impressive assessment- lots of knowledge of advertising conventions + score CSP context knowledge!

EBI: More theory to validate Q3 on Sephora CSP- at times self generalised.

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1- phallic symbol of the tie being grabbed/pulled
Q2-3rd wave of feminism with the equal pay act 
Q3-othering of how racial otherness is shown as well as double consciousness

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

-Kilbourne’s analysis of women in advertising
-Barthes’ action code
-Gill – female gaze

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

-decriminalisation of homosexuality in 1967
-the British Empire and the colonial dominance of the 19th century
-reflects the changing role of women in the 1960s to some extent

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here. 

-‘Othering’ or racial otherness: Paul Gilroy suggests non-white representations are
constructed as a ‘racial other’ in contrast to white Western ideals.
-Racial essentialism: This refers to the linking of a person’s cultural and racial heritage to a
place of national origin. 
-Double consciousness: Paul Gilroy used the term double consciousness to reflect the Black experience in the UK and USA.

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