Introduction to Postcolonialism

 Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access.


Answer the following questions on your blog:

1) Look at the first page. What is colonialism - also known as cultural imperialism? 

Colonialism is where European countries claim undiscover land and be able to conquer it first back in their race in the 16th century.

2) Now look at the second page. What is postcolonialism? 

Postcolonialism refers less to a time period and more to a critiquing of a school of thought that came before it.

3) How does Paul Gilroy suggest postcolonialism influences British culture?

He suggests that that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longer being a global superpower, and this had resulted in the desire to still subjugate those from different races.

4) What is 'othering'?

Othering is the phenomenon whereby we identify something as being different from, or alien to our social identity.

5) What examples of 'othering' are provided by the article?

The examples are: Nigel Farage, who rode to victory in the 2016 referendum Love Thy Neighbour, Man Like Mobeen, Top Boy and I May Destroy You  Daily Express, who printed 179 anti-migrant stories between 2011 and 2016,

6) What is 'double consciousness'? 

Double consciousness is people struggle to reconcile two nationalities or identities where there is this awkward feeling of existing in both worlds, but not fully belonging to either.

7) What are 'racial hierarchies'?

Racial hierarchy is the idea that some races are superior to other ones.

8) What examples from recent media products challenge the idea of racial hierarchies? 

The examples provided are Brooklyn Nine- Nine’s ‘Moo Moo’ episode from its fourth season, where Lt. Terry Jeffords is racially profiled by another cop. Nick Fury’s role as director of SHIELD in the Marvel films, striving for a time when a person’s ethnicity doesn’t make a difference to anyone.

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