Advertising and Marketing index

 Your Advertising and Marketing index should include the following:

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Narrative

Read  Media Factsheet 14 - Telling Stories: The Media's Use of Narrative  and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  In the movie Train To Busan, the equilibrium is that Seok-woo and his daughter are travelling back home. The disequilibrium is the zombie apocalypse where they are attacked and are trying to reach the safety point Busan. The New equilibrium is when his daughter reaches Busan and is finally safe. 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://youtu.be/49_44FFKZ1M  (Trailer as i cant find full episode) Temporal Market: It is day as seen through the main characters bedroom...
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Gender, identity and advertising

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He shows that traditional view of a woman as a housewife or low-status worker has been re shown as the feisty, successful 'girl power' icons. On the other hand, There are ideals of hyper masculinity where  toughness,  and emotional silence have been shaken by a new emphasis on men's emotions, leaving them without advice. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He illustrates how media influences us where modern western societies forces people to create their own identity and lifestyle, even if their preferred options are rather obvious and conve...
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Introduction to advertising

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert uses Todorov's theory of equilibrium, where at the start their is an equilibrium of a peaceful family where a disequilibrium occurred through finds the hidden marmite to a new equilibrium where the marmite found a new home. Levi Straus theory of binary oppositions is illustrates through good vs evil to the family with marmite and love vs hate. Barth's theory of enigma and action codes males the audience question if it tastes good and why people deeply hate it. Finally Propp's theory of characters  communicate the marmite being the damsel in distress getting saved by the hero who are the rescue team from the villains of the family that had hidden the marmite. 2) What persuasive techniques are used by the Marmite advert? There is emotional appeal towards saving the marmite as it is deemed important as family, the slogan of 'hate it' or 'love it' to attra...
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