Advertising and Marketing index

 Your Advertising and Marketing index should include the following:

Comments

Post a Comment

Popular posts from this blog

The Gentlewoman: Audience and Industries

1) Media Magazine feature: Pleasures of The Gentlewoman Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  The gentle women love the world modern making there magazine revolve around this ides. Whereas the traditional women's magazine have oozed glossy glamour titles and  the layout, the colours, the photograph and the typefaces are bright are noticeable. 2) What representations are offered in the Gentlewoman?   It presents a spectrum of womanhood pleasing a wide range of viewers whilst playing with  ideas of gender performativity and stereotypes, 3) List the key statistics in the article on the average reader of the magazine.  85% of Gentlewomen readers are women with its largest readership bracket of 61% ages 28 to 46. 48% of its readers are...
Read more

GQ: Language and Representation

Language: Media factsheet Complete the following tasks using  Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? The first type is General interest as this talks about many different subjects that include picture and stories. The next one is Special interest which is targeting a niche audience and speaks about in depth content. Finally, there is Professional  which is published by governing body body of profession. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? GQ targets their audience of men through fashion well as appealing to their intelligence and need for information about culture. 3) What does the factsheet say about GQ cover stars? It writes how cover stars are carefully selected where their anchorage text reflects a quite diff...
Read more

Narrative

Read  Media Factsheet 14 - Telling Stories: The Media's Use of Narrative  and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  In the movie Train To Busan, the equilibrium is that Seok-woo and his daughter are travelling back home. The disequilibrium is the zombie apocalypse where they are attacked and are trying to reach the safety point Busan. The New equilibrium is when his daughter reaches Busan and is finally safe. 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://youtu.be/49_44FFKZ1M  (Trailer as i cant find full episode) Temporal Market: It is day as seen through the main characters bedroom...
Read more