Advertising and Marketing index

 Your Advertising and Marketing index should include the following:

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Representations of women in advertising

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? There is increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly ambiguous. There's is also  growing number of distinctly homosexual images. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Feminists had been articulating the  idea of women having their own plans and careers; but soon after 1945, women were made to feel  guilty by warnings of the 'dangerous consequences to the home'.  Betty Friedan (1963) claims this led  to the creation of the 'feminine mystique': 'the highest value and the o
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Ideology

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  Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of  binary opposition  can you suggest from watching this clip? Conservative and liberal values,  hate and Love for Nigel Farage, support and neglect. 2) What  ideologies  are on display in this clip?   Conservative, Liberal, Socialist, Immigration restriction, Social welfare Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. People who have power control ideas and resources while propaganda and the media use TV to distract the masses.
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Introduction to feminism

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? To illustrate how women normalise abuse or sexual abuse as if it is a part of their daily lives, accepting it. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It links as post-feminism in reality doesn't  exist even though women have more rights than they use to. It has been set aside while men are still focus on stereotypes and holding power against females. 3) Why was new technology essential to the success of the Everyday Sexism project? It was able to connect countless women from different countries to ages, disabled or not around the world in order for them to share their stories/experiences with others. It helped to show how females are neglected and are still contently suffering. 4) Will there be a point in the future whe
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