Baseline assessment learner response

Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Grade B
WWW: Khaterah, superb effort for Q3- Lots of knowledge on both magazine CSPS -Which comments on how they are competing in a digital age.

EBI: More specific examples from both magazine for top marks. (Q3). Give specific examples from Newsbeat.


2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Informs- informs young people aged 15-29 through politics.
Educate- Me too movement, Brexit, its a selection of new chosen for the target audience.
Entertain-construction of bulletin where music is played in background whilst they give news.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
  • Gerbner's Cultivation theory: useful or not useful? Why? Useful as there is a mass media is presented to audience to build trust with radio.
  • Frankfurt School's Hypodermic Needle model: useful or not useful? Why? Useful but can be not useful as it is generic when it comes to a passive audience taking in any type of media easily.
  • Stuart Hall's Reception theory: useful or not useful? Why? Useful as preferred reading can be applied as the audience did believe the news just as predicted.
4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
  • Introduction: one sentence answering the original question and laying out your argument clearly.
  • Paragraph 1 content/ideas:
  • Paragraph 2 content/ideas:
  • Paragraph 3 content/ideas:
  • Paragraph 4 content/ideas:
  • Conclusion: sum up your argument a final time in one sentence

Intro-both CSP's successful in attracting target audience, diversifying online makes new consumers appear

Para1-GQ evolving with tech
-concept of new masculinity
-Gauntlets theory disagree with men are in crisis talk on men's mental health+ Bridgeton show

Para2-GQ published once a month
-decline in print of 42% decrease from 15.8m to 13.9m from 2010-2017
-social media aided to restore readership
-industry conde Nast-more known they gentlewomen

Para 3- Gentlewomen also moved online, promotes mag through social and created club + includes collabs
-published 2 times a year
-loyal club members=39000 active
-club members meet up, have events and are notified of latest updates
-social media also helped connect with readers

Para 4-Penny Martin editor focused on modern women
-talked to audience as readers
 shows connection with target audience
-succeeder and aspirer
-materialistic ad therefore prefer online media

Conclusion-Decline in print shows how people do no want physical copies
-GQ 55% decline in last 17 years
-Gentlewomen conversed online neglecting print and older target audience (medium 32)

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

I want to work on the topic towards BBC and radio beats, learn the skill of understanding what the questions is asking whilst arguing both ides as well as being able to not just explain the theory but apply it to the CSP.

Comments

Post a Comment

Popular posts from this blog

Narrative

Read  Media Factsheet 14 - Telling Stories: The Media's Use of Narrative  and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  In the movie Train To Busan, the equilibrium is that Seok-woo and his daughter are travelling back home. The disequilibrium is the zombie apocalypse where they are attacked and are trying to reach the safety point Busan. The New equilibrium is when his daughter reaches Busan and is finally safe. 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://youtu.be/49_44FFKZ1M  (Trailer as i cant find full episode) Temporal Market: It is day as seen through the main characters bedroom window. Geographical  marker: The city shown
Read more

Gender, identity and advertising

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He shows that traditional view of a woman as a housewife or low-status worker has been re shown as the feisty, successful 'girl power' icons. On the other hand, There are ideals of hyper masculinity where  toughness,  and emotional silence have been shaken by a new emphasis on men's emotions, leaving them without advice. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He illustrates how media influences us where modern western societies forces people to create their own identity and lifestyle, even if their preferred options are rather obvious and conve
Read more

Audience theory 2

  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I believe that social media is partially responsible  for the act of violent behaviour portrayed by children. Many kids browse the internet and many different platforms where they are exposed to a variety of content where they learn and copy people actions due to their un developed brain.       2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. In the digital age, technology  and social media has evolved where everyone can asses whatever they need. Young people are able to learn violent behaviours from platforms such as TikTok where many people perform dangerous stunts or commit violent acts. These are easily learned by young kids who don't know right from wrong performing t
Read more