Media exam Khaterah

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? They have gotten ordinary users uploading their own content, so now they have become the producers. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  This platforms influence the spread of US culture references, language and attitudes. 3) How do influencers reinforce capitalist ideologies?  Content creators promote materialism and consumerisms through sponsorships. This is a sort of entertainment done more explicitly nowadays. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  It can be read as postmode...

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? He could be able to: -Email and exchange files with people at other universities -Access to talk to others with computers -Network becomes invisible as connection becomes seamless -connects people for information, campaigning, gaming, education, meeting friends and money. 2) What are the negatives or dangers linked to the development of the internet? A lot of bullying and abuse takes place especially pornography and even illegal images o chi...