Posts

Online, Social and Participatory media index

1)  OSP: Clay Shirky - End of Audience blog tasks 2)  OSP: Influencers and celebrity culture 3)  OSP: Taylor Swift CSP - Language and Representations 4)  OSP: Taylor Swift CSP - Audience and Industries   5)  Baseline Assessment learner response 6)  OSP: Postcolonial theory - Gilroy and diasporic identity 7)  OSP: The Voice - blog case study

The Voice CSP

  Language and contexts Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? There is a top menu bar, subscription icon, news content, thumbnails, advertisements, central images, search icon and advertisements. 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? There are a range of content such as news, sports, lifestyle, entertainment, competitions, opinion and faith. It appeals to a large target audience including hard and soft news. 3) Look at the news stories on the Voice homepage. Pick  two  stories and explain why they might appeal to the Voice's target audience.  One of the stories is about Chris Kabas death from a black community perspective as this newspaper presents the view of his death honestly without any racial stereotypes involves. Whereas a mainstream white British newspaper makes him appear as a gang mem

Paul Gilroy

Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can access it online here using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He says how racial identities are historically constructed, this is through colonialization, slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? He suggests how rasism isn't caused by race but that racism causes race. He states that is a natural phenomenon and that racial difference and identity are the product of racial oppression. 3) What is ethnic absolutism and why is Gilroy opposed to it? It is a  line of thinking which sees humans are part of different ethnic compartments, with race as the

Taylor Swift: Audience and Industries

Audience Background and audience wider reading Read  this Guardian feature on fan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Fandoms are a big part of celebrities as they make up their popularity and followings and even sometimes promotions. The example shows is about Fox's fandom wanted no part in hr updates as she spoke up on wanting to give Wang, who follows sexual assault allegations, time to heal and learn from his mistakes. This lead most of Fox's fandom to re-think and stop their support slowly pulling down the artists career. 2) Why did Taylor Swift run into trouble with her fanbase?  The was chaos when people tried buying tickets on ticket master where fans where locked out and Taylor called this 'excruciating'. Ticketmaster ended up testifying in Congress in a hearing about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the

Baseline assessment learner response

Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). Grade B WWW: Khaterah, superb effort for Q3- Lots of knowledge on both magazine CSPS  -Which comments on how they are competing in a digital age. EBI: More specific examples from both magazine for top marks. (Q3). Give specific examples from Newsbeat. 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Informs- informs young people aged 15-29 through politics. Educate- Me too movement, Brexit, its a selection of new chosen for the target audience. Entertain-construction of bulletin where music is played in background whilst they give news. 3) Question two asked you how  useful  media effects theories

Taylor Swift: Language and Representations

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  She re-recorded to give her full ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  This short film was to show how she has broken free of control by others and created an image of the greatest artists of all times. ‘All Too Well,’ a song that aches from  heartbreak and longing as Taylor wanted to push her creativity. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  It writes how she  has gone to such lengths to take back her masters, to remove control from the hands of the wealthy and powerful. The key idea is that she is using her music to control her persona and construct her image. Taylor Swift textual analy

Influencers and celebrity culture

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? They have gotten ordinary users uploading their own content, so now they have become the producers. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  This platforms influence the spread of US culture references, language and attitudes. 3) How do influencers reinforce capitalist ideologies?  Content creators promote materialism and consumerisms through sponsorships. This is a sort of entertainment done more explicitly nowadays. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  It can be read as postmoder